Click to Locate the Nearest Desire Cafe in your area
Pan India Shipping
We live in an age where sometimes speed is valued above all else.
But at Desire Beverages, we believe in
EFFICIENCY WITHOUT COMPROMISING ON QUALITY.
We have acquired a MASTERY IN THE ART OF BLENDING the optimum mix
through extensive study and research.
Thus successfully blurring the lines between
‘MACHINE KI CHAI’ & ‘HAATH KI CHAI’
and creating beverages that will
leave your taste buds asking for more.
OUR JOURNEY
THE FIRST CUP
When Amit Shah (CEO) held a corporate job, he would face daily disappointment with the machine tea at his workplace. He discussed his desire to make machine tea, which is as good as freshly brewed tea, with Puneet Shah (COO). The quest for this perfect “Ek Pyaali Chai” without the hassle of brewing resulted in the creation of Desire Beverages.
A DECADE OF BEVERAGES
Amit Shah and Puneet Shah took their desire for the perfect cup of tea and turned Desire Beverages into a company that slakes India’s thirst!
First came the vending machines, which were the brainchild of Amit Shah and Puneet Shah’s father, Shailesh Shah. Then they added the Desire Instant Premixes to their suite of products. The idea was to give everyone the taste of freshly brewed tea, coffee and a variety of beverages without the inconvenience of brewing and other preparations. Then they built Desire Instant Chai Mazza Aa Jaaye Cafe chains all across the country that bring tasty, hygienic and affordable drinks & snacks for people from every walk of life. And finally came Indicup, their single-serve sachets, which people could carry their favourite beverage in their pocket.
A BOUNDLESS FUTURE
Today, Desire Beverages is the brand of choice in India when it comes to tea, coffee and a variety of beverages. But Amit Shah and Puneet Shah’s dedication and hard work continues unabated. New ideas, new drinks and new ways to make everything easy and instant abound within Desire Beverages. They are also making their mark around the globe with their exports and e-commerce website. It is their hope to put great taste and instant cheer in every cup in the world!
Mission
“To bring great taste and instant cheer in a cup”
Vision
To be the brand that is rooted in the history of Indian Flavours while soaring on the wings of the latest technology.
CEO Message
Our goal has always been to bring our customers cheer in a cup. And even as the Covid pandemic brought the world to a stand still, here at Desire we used the time to reflect. This time of reflection played a significant role in our decision to go from being not only a B2B organization but to also serve our customers directly (B2C).
This shifted our focus to the Desire Cafe business. We had a single Desire Cafe outlet in Jan 2020 and we wanted to not only increase the number but also the quality of our products and services to meet customer requirements and expectations. I am proud to state that as of March 2022, the number of Desire cafe outlets has gone from one lone cafe to 18 across India! And our vision is to open over a 100 Cafes in the next two years with happy and satisfied customers in every outlet.
As the saying goes, “The journey of a thousand leagues begins with a single step”. Desire’s journey began with a single cup and our hope is to grow by leaps and bounds in the future, serving one cup of cheer at a time!
Our Team
PUNEET SHAH
Head - Operations and Services
AMIT SHAH
Head Sales & Research
